
Dougs Custom Lures 3.75" inch Rippin' Shad Soft Plastic Bait
Dougs Custom LuresBall / Minnow Head (1/16–3/8 oz)
When & where: Points, rip‑rap, current seams, and mid‑depth breaks where fish pin bait.
How: Count‑down and slow‑roll; drag‑pause on rock; micro‑twitches to flash the sides.
Why this rig: Straight‑tail minnow tracks true at slow speed and hovers on the settle—killer for smallmouth/walleye.
Hover (Strolling) Jig Head
When & where: Suspended fish over points, humps, or channel edges—especially with forward‑facing sonar.
How: Glide on semi‑slack line with subtle shakes; keep it in their face without big rod moves.
Why: Presents a dying shad/shiner with a tight quiver; trout and smallmouth react violently to the hover pause.
Drop Shot (nose‑hook or threaded)
When & where: Vertical targets, rock spines, deep weed edges, and fish spotted on electronics.
How: 6–18" leader; shake in place then micro‑swim forward 1–2 ft; re‑drop to the mark.
Why this rig: Straight tail fishes subtle and stays level—excellent for smallmouth and trout; walleye eat it on the slide.
Underspin (1/8–3/8 oz)
When & where: Clear–stained water with roaming bait; dawn/dusk, wind lanes, and bridge edges.
How: Steady with brief stalls after cover bumps to re‑engage the blade; keep rod‑tip down to track.
Why: Blade flash + subtle tail pulse = high‑visibility but non‑bulky profile; deadly for walleye/smallmouth.
Weighted Swimbait Hook (2/0–3/0 • 1/16–1/8 oz)
When & where: Shallow grass lanes and wood where you need weedless.
How: Slow‑medium retrieve; occasional rod twitches to flash; kill next to posts/laydowns.
Why: Natural glide without a big paddle drag; perfect when fish are wary of heavy thump.
Trim & Mods (quick hits)
- Rig dead‑straight: A 2–3 mm miss causes roll; re‑thread until perfect.
- Count‑down discipline: Note IPT + fall rate so you can repeat the exact lane depth.
- Glide control: Nail‑weight the belly to keep line‑through depth in clear water without speeding up.
- Clear (6–10+ ft): Natural shad/pearl/smoke; minimal flake and long glides.
- Stained (2–6 ft): White belly/dark back, ghost shad, subtle chartreuse accents.
- Night/Low light: Glow or high‑contrast heads; slow‑roll with brief stalls.
- Wind: One head size heavier to keep the lane; underspin for tracking + flash.
- Cold front: Tighten action—lighter head, slower retrieve, more pauses.
- Length: 3.75" (95 mm)
- Profile: Straight‑tail minnow (tight glide + subtle tail)
- Material: Plastisol soft plastic
- Species: Bass (LM/SM), Walleye, Trout
- Best Pairings: Ball/Minnow Head (1/16–3/8), Hover/Strolling Head, Drop Shot (nose‑hook), Underspin (1/8–3/8), Weighted Swimbait Hook (2/0–3/0)
- Availability: Ships from either our Cedar Falls Warehouse or directly from Doug's in Milwaukee, Wisconsin.
- SKU: DCL‑RIPPIN‑SHAD‑375
Care & Storage
Store flat in the original bag to preserve shape. Keep dark colors separate to prevent dye bleed. Bagged (no clamshell).
Plastics Recycling
Don't toss torn baits, recycle or dispose of properly. Learn more here: Soft Plastics Recycling.
On‑the‑Water Notes
- Covering water: 1/8–1/4 oz head; slow‑roll parallel to breaks and edges; many bites on the kill.
- Electronics: Hover/stroll on fish you can see; keep line semi‑slack so the bait breathes.
- Shallow cover: Weighted hook through lanes; kill beside posts and laydowns.
Species Notes
- Bass: All rigs apply. Natural shad/smoke in clear; white/ghost in stain. Add micro twitches on followers.
- Walleye: 1/8–1/4 oz jig head or underspin; slow‑roll along breaks and current seams; pause on rock tops.
- Trout: 1/16–1/8 oz jig head in rivers; steady swim through tailouts/seams; hover over deep pools.
Q&A
Q: Why pick a straight‑tail minnow like the Rippin’ Shad over a paddle‑tail?
A: It fishes cleaner in cold/clear water, hovers in place, and won’t overpower in stain—perfect for forward‑facing sonar and vertical targets.