We're Serious
About Fishing.

But never too serious to have fun — and fish smarter with shared knowledge and small-batch gear made by people who actually fish.

There's nothing like the promise of the day to come at the lake — or river. We are by no means professional fishers, but you won't find anyone more enthusiastic about recreational fishing in its many forms.

Over the years we've learned a lot of things that work and, probably more importantly, many things that don't. That's what drives us to recommend and carry the products we sell. We want to make your time on the water with your families the most enjoyable and productive it can be.

Take a look at our blog — we cover the basics of fishing and the things we've learned along the way. Questions? Reach out anytime.

From before I can remember, our family loved the outdoors. All throughout my life we camped regularly — canvas tent camping in the Sierra Nevada mountains by the banks of the Kern River. When I was about 10, a family friend pulled a pack of Eagle Claw hooks and a jar of Pautzke's out of his glove box. My sister and I found some sticks and discarded line in the bushes. We caught a couple of trout that day, and I caught the fishing bug.

I've had the privilege of two trips to the Boundary Waters — my favorite place on earth. The air and water are pristine, the fishing is amazing. On the first trip I brought a collapsible pole. Every time we hooked a fish, a little more of the pole broke off. By the time we left, both poles were down to just the reel and one eyelet. Highly recommend a real pole for the next trip.

I've salmon fished off the coast of California, had great days crappie fishing at Lake Isabella, and my family has gone to Northern Minnesota at least once a year for the past 20+ years. My favorite place to be is trolling along in the boat, listening to the loons, watching the eagles, and waiting for the fish to bite. If I'm in my Old Town kayak, even better.