WE’RE SERIOUS ABOUT FISHING.

But never too serious to have fun — and fish smarter with shared knowledge and small-batch gear made by people who actually fish.

Hand-made, small makers Rig guides + learning mindset Marketplace-first shopping
Shop Marketplace Our Brands Rigging Guide

Soft Plastic Profiles

These are the soft plastics we trust to catch fish, made by people who actually fish. Over time all these makers have become our friends, making soft plastics that feel custom-made, because they are.

Link to panfish plastics
Link to craws soft plastics page
Link to fluke soft plastics page
Gilley Bait page
Link to ned baits page
Link to panfish soft plastics page
Jig trailers page
Link to soft plastics tube page
Link to creature baits page
Link to fluke soft plastics page
Link to soft plastic grubs page
Link to shad baits page
Link to shad baits page
Link to stickbaits page
Link to worms soft plastics page

Jigs, Spinner Baits, and Trailers

These are time-tested staples we fish ourselves, from hand-poured jigs to custom spinner baits to trailers that bring it all to life. Every maker here knows their gear has to perform, not just look good, and that’s why we trust them.

Link to all purpose jigs page
Link to Arky Style Jigs Page
Link to compact jigs
Link to hair jigs page
Link to swim jigs page
Link to bladed jigs page
Link to brush jigs
Link to Buzz Baits Pages
Link to soft plastics jig trailers page
Link to football jigs page
Link to finesse cut jigs page
Link to spinner baits page

Crankbaits and Spoons

These are the baits we tie on when we want to cover water and trigger strikes fast. From custom-painted crankbaits to perfectly balanced spoons, every one here is made by people who fish them hard and know exactly what they’re supposed to do, simply catch fish.

Link to crank baits main page
Link to crank baits page
Link to spoons main page
Link to Flutter spoons page

The Ones Fish Can’T Ignore

Sometimes it’s the smell. Sometimes it’s the profile. Sometimes it’s both. These baits and scents, plus a few oddball profiles the fish have never seen before are what we reach for when we need to make something happen.

Link to frogs page
Link to Gobies page
Link to lizards page
Link to scents page
Link to hellgrammites page
Link to Leeches page
Link to willowcats page

The Unsung Heroes of Fishing

It’s not the flashy stuff, but without it you’re not landing much. Strong hooks, solid jig heads, smooth swivels — the details that keep you connected to the fish.

Link to crappie jigs page
Link to Euro snaps and swivels page
Link to swimbait jigs page
Link to ned jig head page
Link to tube jigs page
Link to wacky jig heads page
Link to hooks page
Link to hover jigs page
Link to Qwik Tie Knotless Connectors Page
Link to snaps and swivels page
Link to Weighted Swim Bait Hooks
Link to weights page

Qwik Fishing partners with bait and lure makers across the country, supporting U.S. Small Business

Based in Cedar Falls, Iowa, USA

Shipped from the U.S.A.
Our makers are spread across the country. Iowa, Wisconsin, Texas, and beyond. Most orders ship directly from the maker who built your gear, so it's coming straight from the hands that made it to your door.

We Support Small Business

Every maker in our lineup is an independent, U.S.-based operation, not a factory, not a corporation. We give preference to family-owned and veteran owned businesses, because we believe the best gear comes from people who actually care about what they're making.

Made Frsh, Shipped Fast

Some of our baits are made to order — meaning they're poured and packed specifically for you, not sitting in a warehouse. Lead times vary by maker, but everything ships with tracking and most orders are on their way within a few business days.

Focusing on Recreation

We're not tournament pros. We're anglers who fish when we can, with people we like, and sometimes people we're stuck with. Our job is to put the right gear in your hands so you make the most of every trip, however often that happens to be.