Dougs Custom Lures

Doug’s Custom Lures – Overview

Tournament-grade soft plastics & jigs, crafted in Wisconsin. Engineered for action, built for anglers.

Doug’s Custom Lures is the go-to for anglers who demand consistent performance and trusted formulas. From 5″ stick baits, chunky OG trailer claws, rip-shads, craws, and treatment worms, to Arky Head Jigs, Hover Jigs, compact skirted jigs and Buzzin’ Frog buzzbaits, each bait is built by hand—tested on tournament waters and designed to excel in rigging versatility (Texas, Wacky, Jighead).

Whether fishing cold fronts, stained cover, or pressured lakes, Doug’s gear stands up—literally grabbing fish where other baits fade. Plenty of standout color patterns, rugged action, and reel-worthy durability.

Product Types

  • Stick Baits (5″–7.5″): Classic worm-style or baitfish profiles for finesse rigs or punchy presentations.
  • OG Chunk Trailer: Thick-clawed trailer offering water displacement and toughness.
  • Rip-Shads, Craws, Grubs & Worms: Tail- and body-textured categories for reaction or trailer setups.
  • Jigs & Tops:
    • Arky Head Jig: skips and flips with lifelike profile.
    • Hover Jig Head: finesse stalking tool with drop motion.
    • Compact Skirted Jig: bite-sized with subtle flash.
    • Buzzin’ Frog Buzz Bait: topwater punch meets soft plastic trailer.

Why We Carry Doug’s Lures

Doug’s Custom Lures embodies the Qwik Fishing philosophy—small-batch craftsmanship backed by tournament performance. Every bait is made for rig flexibility, real water use, and rigging legitimacy, not seasonal trends.

Angler Reviews

“OG Chunk trailer is my go-to flipping punch bait.”
“That Hover Jig swings like butter for suspended fish.”
“Buzzin’ Frog draws response strikes even on tough mornings.”