Litts Fish Lures
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Litts Fishing
Brand page • handcrafted trolling spoons, proven crankbait patterns, and Lake Superior-tested paint work built by Gregory Litts in Ontonagon, Michigan.
TAP TO OPEN GUIDE
Litts Fishing
Brand page • handcrafted trolling spoons, proven crankbait patterns, and Lake Superior-tested paint work built by Gregory Litts in Ontonagon, Michigan.
Litts Fishing starts with time on the water, not guesswork.
Gregory Litts spends the winter snowed in designing and painting baits, then spends the season doing what matters most: fishing them hard and letting the results decide what stays.
Built around one angler’s standards⌄
This lineup isn’t built by chasing every trend. It’s built by one guy who paints, tests, adjusts, and repeats until a pattern earns its place. Gregory won’t put anything into the product line that doesn’t catch fish regularly.
That matters on a page like this, because it means these aren’t “paint jobs first, fishing second.” The fishing comes first.
Winter shop work, summer proof⌄
When the lake locks up and the snow piles in, Gregory is working through patterns, finishes, and details in the shop. When the season opens back up, those ideas get tested in the conditions they were made for.
That cycle shows up in the final product. The lineup feels focused because it is focused.
Painted for Great Lakes fishermen⌄
Litts Fishing is rooted in Ontonagon, Michigan, with Lake Superior as the proving ground. That gives the brand a very specific kind of identity: real Great Lakes fishing pressure, real seasonal use, and patterns expected to produce more than a lucky bite here and there.
These patterns are expected to keep producing, not just look good in a tray.
Lake Superior is not forgiving. That makes it a strong filter. If a bait keeps working there across seasons, it has earned some credibility.
Tested where consistency matters⌄
Gregory mainly fishes Lake Superior, and that matters because it gives the lineup a consistent test bed year after year. The goal is not to find a one-off producer. The goal is to run patterns that keep showing up fish over time.
Designed to move fish, not just sell colors⌄
A lot of tackle can look impressive in a package. Litts Fishing leans the other direction. The value here is in repeat performance: patterns Gregory believes in because he has seen them work often enough to trust them.
Made for anglers targeting open-water predators⌄
This is a Great Lakes-leaning brand. The spoons and crankbait patterns are built with serious trolling in mind, and they fit naturally for anglers chasing trout, salmon, and walleye in the kind of water where weak patterns get exposed fast.
Hand-painted, detail-driven, and tied back to materials Gregory believes in.
The point is not just that these are painted by hand. The point is that the hand work supports a product line already filtered through real fishing use.
Hand painted from blank to finished pattern⌄
Every pattern starts with Gregory’s own paint work. That gives the brand a tighter, more personal feel than mass-finished hardware, and it also means each bait reflects decisions made by the same person who is putting them in the water.
U.S.-made spoon blanks from Worth Company⌄
The spoon blanks Gregory paints are U.S. made by Worth Company out of Stevens Point, Wisconsin.
A smaller lineup with a higher bar⌄
This is not a “something for everybody” catalog approach. It’s a tighter line where each bait has to justify its place. For shoppers, that usually means less noise and a better shot at landing on a pattern that was included for a reason.
There’s a reason charter captains keep these in rotation.
When people whose days depend on catching fish keep reaching for the same gear, that tells you something useful.
Used by charter captains⌄
Gregory has a number of charter captains using his trolling spoons and crankbait patterns. That is the kind of signal that matters more than hype, because captains tend to stay loyal to tools that keep producing under pressure.
Why that matters for everyday anglers⌄
For the regular angler, captain use is meaningful because it suggests these baits are not just novelty pieces. They’re part of real fishing programs where consistency matters, time matters, and dead weight gets removed quickly.
A practical reason to shop this lineup⌄
If you like buying from smaller makers but still want something with real on-the-water credibility, this is the sweet spot. Hand-painted, Great Lakes rooted, and built around patterns Gregory trusts enough to keep fishing himself.
