Four-Seven Lures
Brand Story
Four‑Seven Lures is built around precision and predictability: balanced proportions, stable tracking, and lifelike glide that hold up across rigs. The lineup favors clear‑water realism and subtle cues that convince pressured bass and walleye without theatrics.
Lineup Overview — Bait Profile Classes
Shad Profiles: Flexfin‑style swimmers and darts that keep a tight roll for dropshot, hover‑rig, weighted swimbait hooks, and light underspins.
Ned / Finesse: Compact bodies that stand up and glide on the pause; tuned diameters for small hooks.
Craws & Creatures: Subtle claws for low‑speed kicks; shines on ned, Texas, and free‑rig.
Stick Baits: Balanced salt for an even, controlled shimmy on the fall; wacky, Neko, or weightless Texas.
Crappie / Panfish: Downsized swimmers and micro‑minnows that hold horizontal on light wire.
Forward‑Facing Friendly: Shapes that track predictably with minimal tumble for sonar work.
Best Sellers & New
We’ll surface top sellers and new drops here as additional SKUs go live.
Design Notes — Geometry, Plastics & Salt
Tail & fin geometry: Thin webs and soft hinge points allow start‑up at ultra‑slow speeds and maintain a tight, realistic roll for clear water.
Plastisol durometer: Blends are chosen per profile — softer for micro swimmers and shad darts; slightly firmer for stick baits to preserve fall shimmy.
Salt strategy: Defaults bias toward neutral or high‑float on finesse to keep posture; stick baits get balanced salt for the horizontal shimmy. (Product pages call out any deviations.)
Color logic: Natural cores (smelt/silver, smoke, gp) first; restrained flake for flash without spooking wary fish. High‑vis tips are reserved for stain/low light.
Color Philosophy
Four‑Seven prioritizes natural forage matches — shad/smelt silvers, smokes, and green‑pumpkin craws — with purposeful translucency. High‑vis accents are reserved for low‑light or stain, not used as a crutch.
Water Clarity & Light — Quick Rules
Clear / Sunny: Transparent greens (watermelon, subtle gp variants), smelt/silver shad, light smoke; minimal flake.
Clear → Lightly stained / Cloud cover: Green pumpkin family, goby browns, natural baitfish laminates, soft pearls.
Stained / Murky: Black/blue, junebug, opaque whites; add chartreuse tips sparingly for visibility.
Seasonal Guidance
Spring: Craw tones on ned and Texas‑style bottom contact; slow lifts, long pauses.
Summer: Shad shades on dropshot or weighted swimbait hooks; hover/float above weed tops.
Fall: Baitfish whites/silvers on underspins or nose‑hooked swimmers; weightless sticks around schooling fish.
Technique Pairs (Examples)
- Shad Profiles: Dropshot (size 2–1 hook), hover‑rig, or nose‑hooked on a finesse swimbait hook for a tight roll.
- Ned / Finesse: Mushroom‑style ned heads in 1/16–1/8 oz; drag‑and‑deadstick cadence. (Terminal tackle not included.)
- Stick Baits: Wacky/Neko with o‑ring; weightless Texas for docks, shade lines, and over grass.
- Craws & Creatures: Light Texas with 1/16–3/16 oz bullet weight or free‑rig to keep the claws working at low speed.
- Micro Swimmers: Nose‑hook for vertical/damiki presentations or run on underspins in open water.
Availability & Shipping
Made to order: All Four‑Seven soft plastics are hand made to order. We pour, trim, and cure before bagging so you receive fresh baits.
Typical lead time: Orders ship with tracking as soon as possible. Usually this is within 7–10 business days, but it may be longer during high‑volume periods.
Origin: Ships from North Carolina.
Materials & Construction
- Soft‑plastic blends tuned by profile to balance realism and durability across dropshot, ned, jig head, and weightless presentations.
- Salt calibration varies by profile to preserve glide or encourage fall rate as intended (e.g., sticks vs. neds).
- Scent compatibility: Compatible with most gel scents; see product page notes if exceptions apply.
Buoyancy by Profile (Defaults)
- Ned / Finesse: High float for stand‑up posture; slow forward glide.
- Stick Baits: Balanced salt for uniform, horizontal shimmy on the fall.
- Shad Profiles: Neutral to slightly negative for instant tail start‑up on slow retrieve.
- Craws & Creatures: Neutral baseline; preserves subtle claw kick at low speeds.
- Micro Swimmers: Neutral/slow sink to hold horizontal on light wire.
Care & Storage
Store flat in the original bag to preserve shape. Keep dark colors separate to avoid bleeding. Compatible with most gel scents.
Avoid mixing with other plastics or leaving in hot vehicles to prevent warping or color transfer.
Plastics Recycling
Don't toss torn baits, recycle or dispose of properly. Learn more here: Qwik Fishing Plastics Recycling.
Q&A — Why pick Four‑Seven?
Why pick Four‑Seven for clear water?
Realistic translucency, subtle roll, and tight tail kicks present like the real thing when fish scrutinize.
Do you sell terminal tackle?
No — Four‑Seven focuses on soft plastics only. Pair them with your preferred hooks, ned heads, underspins, or weighted swimbait hooks.
How do I choose between shad vs. craw profiles?
Match the dominant forage and clarity: shad/smelt shades for open‑water baitfish scenarios; gp/brown craws for bottom‑oriented bites.
What if my lake is pressured?
Downsize to micro swimmers or short sticks, lighten your line, and favor smoke/pearl or light gp laminates.
Pro Tips
- Use lighter‑wire hooks on finesse bodies to preserve stand‑up posture and glide.
- In wind, bump head weight one step on shad profiles to keep roll tight without over‑speeding the tail.
- For smallmouth, try smoke/pearl shads on a slow hover above rock spines and saddles.
Community & Gallery
Add catches and product action shots here as they roll in. Tag posts with #lifegoesqwik for a chance to be featured.
Color × Water Clarity Matrix
Clear
- Watermelon, GP (light)
- Smoke, Shad Pearl, Smelt/Silver
- Minimal flake / soft translucency
Lightly Stained
- Green Pumpkin laminates
- Goby Browns, Perch Greens
- Natural baitfish cores
Stained / Dirty
- Black/Blue, Junebug
- Opaque Whites with limited chartreuse tips
- Go up a size/weight before going neon
Species Targeting Chips
Largemouth
Smallmouth
Spotted Bass
Walleye
Crappie
Panfish
SEO — Title, Meta, Keywords
Page Title
Four‑Seven Lures — Precision Soft Plastics for Clear & Pressured Water | Qwik Fishing
Meta Description
Shop Four‑Seven Lures: realistic shad profiles, compact craws, and finesse sticks designed for clear water and pressured fish. Handmade to order in North Carolina, ships with tracking in 7–10 business days.
Keywords (single line)
Four‑Seven Lures, precision soft plastics, finesse baits, shad profiles, ned baits, stick baits, compact craws, clear water bass, pressured fish tactics, dropshot, jig head, weightless stick, Qwik Fishing
