Browse all the lanes in one place – Pattern Playbook, Color Theory, Hot Takes, Marketplace Advantage, Bait Profile Spotlight, 30 Second Tips, Community Drop, and more. Tap a lane to filter, then dive into the breakdowns.
How to read the stack, target the right depth band, and pick off the high riders first when big crappie glue to timber.
Follow the bait as it slides from weed edges to first breaks, then line up with the wind and current to stay on the transition bite.
Why chartreuse cuts through calcium-heavy, off-colored water and how to pair it with skirts, trailers, and blade finishes so fish can track it.
When the lake goes glassy and loud colors push fish away, smoke with glitter lets you stay subtle but still flash just enough to get bit.
The case for starting shallow in cold water, using angle, wind, and bait position instead of assuming every fish lives in the abyss.
When to shrink the profile instead of endlessly swapping colors – especially on pressured fish that have seen it all.
How short-run pours and paints mean your baits spend more time in the water and less time aging on a big-box shelf.
Why small-batch makers can pour to order, ship faster, and avoid the dead inventory problem that haunts big warehouses.
Multi-legged river bug profile that quivers in current and tempts smallmouth, walleyes, and everything that eats real hellgrammites.
Tight-kicking paddletail that sinks fast, tracks true on a jig head, and stays in the strike zone when fish are pinned to the bottom.
Classic tube profile that shines around rock, sparse grass, and pressured smallmouth or largemouth when you need a subtle, dragging presentation.
Quick ways to straighten kinks, smooth out dents, and get more life from your favorite plastics instead of pitching them.
Simple tweaks to angle, speed, and fall that can wake up bass that are just following, bumping, or nipping at your bait.
A look at the baits that accidentally rode along all winter – and the surprises they produced when someone finally tied them on.
The one bait folks lean on when the water is cold, the days are short, and every bite feels earned.